Lucky App Launch
Lucky discount app wanted to target the whopping majority of Egyptian consumers, with focus on lower-middle class.
We all have wish lists at the back of our heads somewhere. Things we want to have, but then a dollar, or ten, or a hundred get in the way.
Let's spin a spoof on a famous 80s song 'If Only' notorious for its stickiness, and offer Lucky is the agent of change from wishful thinking to tangible reality.
This has been dubbed by many as “the most epic treatment we’ve ever seen”. It nails pretty much every detail you see in the video. Take a look.
- Project Roles
- Copywriter, Director
- Art Direction, Copywriting, Creative Direction, Creative Strategy
- Advertising, Commercials - Video
- Project Industries