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Lucky App Launch

Brief: Lucky discount app wanted to target the whopping majority of Egyptian consumers, with focus on lower-middle class. Insight: We all have wish lists at the back of our heads somewhere. Things we want to have, but then a dollar, or ten, or a hundred get in the way. Idea: Let's spin a spoof on a famous 80s song 'If Only' notorious for its stickiness, and offer Lucky is the agent of change from wishful thinking to tangible reality. Treatment: This has been dubbed by many as “the most epic treatment we’ve ever seen”. It nails pretty much every detail you see in the video. Take a look.

Project Roles
Copywriter, Director
Art Direction, Copywriting, Creative Direction, Creative Strategy
Advertising, Commercials - Video
Project Industries