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Decode Posters X adidas UB19

adidas UB19 DECODE POSTERS is a highly tactile poster series created to present adidas’ new UltraBOOST19 as a high performance running shoe. Looking beyond category norms of vector graphics and sports photography, we mined the bounty of the product design team’s workshop. The idea was to decode the design process and show the tireless thinking and creative experimentation that went into creating adidas’ most advanced running shoe ever. Presenting the warped, beaten prototypes and maquetes, which most people would consider garbage, flew directly in the face of category conventions, appealing to real runners in an authentic, human way.

Project Roles
Art Director, Designer
Company
adidas
Skills
Art Direction, Design
Media
Advertising, Posters
Project Industries
Advertising
Decode Posters X adidas UB19
Decode Posters X adidas UB19
Decode Posters X adidas UB19
Decode Posters X adidas UB19
Decode Posters X adidas UB19
Decode Posters X adidas UB19
Decode Posters X adidas UB19
Collaborators