Located in the business district of Southern China, Ricarica! is a new Chinese coffee brand, aiming to create a convenient and affordable experience, supplying beautiful tasting coffee. The visual language that was created differs considerably to that of the Western coffee scene, cultural ideas on colour use and typography were a major challenge to the project. The client insisted on the use of an exclamation mark within the visual identity, so we decided to use this symbol to denote the portafilter of the espresso machine as the primary brand mark.The roll-out of the brand identity consisted of digital design and marketing material across multiple channels. The bilingual website has become a platform for coffee information, events in and around Southern China. A pre-ordering system was also created on the website with the POS being Wechat pay.
- Project Roles
- Art Director, Creative Director, Designer, UI Designer
- Design, Design Strategy, Digital, Human-Centered Design
- Brand Guidelines, Brand Identity, Branding
- Project Industries
- Beverage, Restaurant