AT&T (Plead Your Case)
Arturo Aranda and I led AT&T's "digital team" at BBDO NY. We focused our energies on moving AT&T (and BBDO) away from relying on display banner ads when appearing in the digital space, and toward insight-based creative.
To deliver on this shift, we rebuilt the team with hires like Chris Baker, Danny Adrain, Pete Marquis, and Jesse Snyder. Together, we were one of the first groups to remove the agency's distinction between "digital creatives" and "TV creatives." Here's an example of our work.
- Project Roles
- Copywriter, Creative Director
- Conceptual, Copywriting, Creative Direction
- Social Media Content