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Windows Phone Launch

It's hard to believe now, but in 2010 people hadn't noticed that staring at our phones was kind of ruining everything. Just as people were becoming dangerously obsessed with their phones, we launched a global campaign for a phone designed to use less. The campaign was one of TED's first Ads Worth Spreading, Time Magazine's Top 10 of the Year, and a Cannes Film Lion shortlist. It also trended on twitter and was used in sermons and school lessons across the country.

Project Roles
Copywriter, Creative Director
Company
Crispin Porter + Bogusky
Skills
Copywriting, Creative Direction
Media
Advertising
Windows Phone Launch
Windows Phone Launch
Windows Phone Launch
Windows Phone Launch
Windows Phone Launch