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Quikrete: Long Story Short Radio

It doesn't take long to demonstrate how fast Quikrete fast-setting concrete does its thing. 10 seconds, in fact. I came up with the campaign and wrote the first three spots, then opened it up for all the writers to chip in. It's been so fun to do every year. It won the $50,000 Best of Show once and Best Campaign three times at the Radio Mercury Awards, a Wood Pencil in Writing Craft at D&AD, Silver and Bronze at London International Awards, Bronze at Clios, Gold at National Addys, and made the Communication Arts Advertising Annual. You can hear the spots at mitchbennett.com/quikrete

Project Roles
Creative Director, Writer
Comedy, Copywriting
Commercials - Radio
Quikrete: Long Story Short Radio