"Give Me Strength"
Print, Website, POP, OOH
We pitched and won Muscle Milk to become one of our major client for Mekanism. I was happy to have found out that the client moved forward with the campaign that I had art directed.
The strategy and goal of the campaign "Give Me Strength" is to elevate Muscle Milk into a premium brand to mass consumers. It is a meditative call to action for athletes of all levels to perform their best. At its core, the campaign shows the inherent beauty of pushing yourself to the limits, no matter who you are. The art direction of the campaign represents athleticism at its truest form, focusing on the athletes as the essence and strength of sports.
The creative ran in print, OOH billboards, in-store POP, online, and I also lead the redesign of their website.
This campaign won Gold in Graphis Annual 2014.
- Project Roles
- Art Director
- Adobe InDesign, Adobe Photoshop, Art Direction, Design
- Billboards, Magazines, Posters, Social Media Content, Websites
- Project Industries