Joy is an app where users can track and reflect on spending habits based on their emotions towards the transaction. The app also provides daily editorial articles that share advice and stories on financial wellness, personal growth and living a joyful life. Over a few months, I created new key art for the brand, custom art for daily editorial stories, and refreshed their Instagram feed.
Key Art Creation:
I led the creation of a new series of key art to use in print, digital marketing, organic and paid social, and to accompany our daily editorial stories. We created an usual mix of colorful still lives with cut paper, dollar bills, and everyday objects to create a series of images we can use to talk about our user’s financial and overall wellbeing.
Posters showcasing key art photography below:
- Project Roles
- Art Director, Designer
- Happy Money
- Art Direction, Design
- Editorial Designs, Posters, Social Media Content, Typography
- Project Industries
- Finance, Lifestyle, Media