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Mattel Scrabble

<OBJECTIVE> Claim ownership of being the original word game. <PROBLEM> Many copycat word games for the mobile age were encroaching on Scrabble's territory. <INSIGHT> Words are nothing without letters. The world of Scrabble runs deep among both the die hard fans and casual players. And although words are the goal of the game, the real hero's are the individual tile letters which players are dealt. <STRATEGY> Bring words to life by demonstrating the character of each character.

Project Roles
Pereira & O'Dell
Brand Strategy, Content Strategy, Creative Research
Branded Content, Magazines
Project Industries
Gaming, Packaged Goods
Mattel Scrabble
Mattel Scrabble