We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
Mattel Scrabble

<OBJECTIVE> Claim ownership of being the original word game. <PROBLEM> Many copycat word games for the mobile age were encroaching on Scrabble's territory. <INSIGHT> Words are nothing without letters. The world of Scrabble runs deep among both the die hard fans and casual players. And although words are the goal of the game, the real hero's are the individual tile letters which players are dealt. <STRATEGY> Bring words to life by demonstrating the character of each character.

Project Roles
Strategist
Company
Pereira & O'Dell
Skills
Brand Strategy, Content Strategy, Creative Research
Media
Branded Content, Magazines
Project Industries
Gaming, Packaged Goods
Mattel Scrabble
Mattel Scrabble