Jive Software Social Collaboration
<BACKGROUND> Jive is a cloud-based collaboration tool for the enterprise that allows employees to break down corporate barriers and gives them control to streamline communication and productivity. Think Facebook meets LinkedIn.
<OBJECTIVE> Generate awareness, curiosity and trial adoption for Jive among medium and large businesses.
<PROBLEM> B2B is an uphill battle, especially when introducing new technology to large corporations.
<INSIGHT> There's an increasing trend for progressive employees to seek out, sign up and use 3rd party tools and software on their own accord rather than using programs pushed onto them by their organization.
<STRATEGY> Infiltrate enterprises by bypassing the c-suite and developing a recruitment campaign targeted at employees looking for a disruptively more progressive way to work.
- Project Roles
- Pereira & O'Dell
- Brand Strategy, User Behavior Research
- Billboards, Brand Guidelines, Products - Digital, Websites
- Project Industries
- B2B, Technology