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Launched WeWork Services Store

The WeWork Services Store is an integrated hub for business services that gives WeWork members the freedom to grow their businesses. As a community driven company, WeWork believes in empowering it’s members with the tools they need to successfully run and build their ideas; whether these tools are beautifully designed collaborative workspaces, a global network of creators, or new ways to discover and acquire essential services. I joined one month before the launch of this marketplace to focus on effectively marketing this product to WeWork’s vast and growing member base. With only a limited time before launch, I worked quickly with stakeholders across the team to finalize messaging, branding, UX, content creation, internal communications, email, online advertising, and PR.

Project Roles
Content Strategist
Marketing Strategy
Advertising, Brand Identity, Branded Content, Editorial Writings, Events, Products - Digital, Social Media Content
Project Industries
Launched WeWork Services Store