UOPX The Phoenix Lecture Series
<OBJECTIVE> Effectively compete in a landscape of a higher education dominated by traditional colleges.
<PROBLEM> Many for-profit colleges suffer from credibility as a proper educational institution. While many traditional colleges have sprawling campuses, research facilities and strong alumni networks, for-profit colleges were seen simply as a classroom education center.
<INSIGHT> The recession triggered a cultural conversation around the value of higher education and academics. A degree was meaningless unless it could lead to a job.
<STRATEGY> Position University of Phoenix as an emblem of progressive education for all focused on real world education.
- Project Roles
- Pereira & O'Dell
- Brand Strategy, Content Strategy, User Behavior Research
- Branded Content, Interactive Videos, Video Installations
- Project Industries