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UOPX The Phoenix Lecture Series

<OBJECTIVE> Effectively compete in a landscape of a higher education dominated by traditional colleges. <PROBLEM> Many for-profit colleges suffer from credibility as a proper educational institution. While many traditional colleges have sprawling campuses, research facilities and strong alumni networks, for-profit colleges were seen simply as a classroom education center. <INSIGHT> The recession triggered a cultural conversation around the value of higher education and academics. A degree was meaningless unless it could lead to a job. <STRATEGY> Position University of Phoenix as an emblem of progressive education for all focused on real world education.

Project Roles
Pereira & O'Dell
Brand Strategy, Content Strategy, User Behavior Research
Branded Content, Interactive Videos, Video Installations
Project Industries
UOPX The Phoenix Lecture Series
UOPX The Phoenix Lecture Series
UOPX The Phoenix Lecture Series