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Imaginary Friend Society

A cancer diagnosis is scary for anyone, but for a child it can be even scarier. They’re bombarded with terminology and procedures that are intimidating and unfamiliar. Things like radiation, hair loss, blood transfusions, chemotherapy, and surgery. Just to name a few. That’s where the Imaginary Friend Society comes in. A cast of characters inspired by the imaginations of kids themselves. Through a series of 20 animated short films, our imaginary friends explain a wide range of complicated cancer topics in a way that kids can understand. Because the more they understand about their treatment, the less scary it will be. Worked as Concepter, Designer and Art Director

Project Roles
Art Director, Designer
Company
RPA
Skills
Art Direction, Design
Media
Advertising
Imaginary Friend Society
Imaginary Friend Society
Imaginary Friend Society