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MIXTOPIA

After our success with social and broadcast media in 2018, Canada Dry asked us to give their recipe platform a relaxing facelift for 2019. So, we developed five new cocktails in tiny utopias of tranquility that are as relaxing to watch as they are to drink. This project was a ton of fun. I’ve always wanted to create a campaign using miniatures. John Merritt and his team are so incredibly talented, and were so collaborative along the way. (Behind-the-scenes photos at the bottom.)

Project Roles
Content Producer, Copywriter, Editor (Brand/Content), Editor (Copy)
Company
Dr Pepper Snapple Group
Skills
Art Direction, Conceptual, Copywriting, Editing, Producing, Videography, Storyboarding
Media
Commercials - Video, Concept Art, Sets, Social Media Content
Project Industries
Advertising
MIXTOPIA