After our success with social and broadcast media in 2018, Canada Dry asked us to give their recipe platform a relaxing facelift for 2019. So, we developed five new cocktails in tiny utopias of tranquility that are as relaxing to watch as they are to drink.
This project was a ton of fun. I’ve always wanted to create a campaign using miniatures. John Merritt and his team are so incredibly talented, and were so collaborative along the way. (Behind-the-scenes photos at the bottom.)
- Project Roles
- Content Producer, Copywriter, Editor (Brand/Content), Editor (Copy)
- Dr Pepper Snapple Group
- Art Direction, Conceptual, Copywriting, Editing, Producing, Videography, Storyboarding
- Commercials - Video, Concept Art, Sets, Social Media Content
- Project Industries