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Reebok Classic: THE CLASSIC IS BACK - Animation

The Reebok Classic trainer is an iconic shoe that has been around since the early 1980s. As a kid growing up in rural Ireland, I remember my big brother, Padraig, got a pair of these for Christmas. I was so envious! It was love at first sight (between me and the Reebok Classic, not me and my brother). Eventually I got my own pair - multiple pairs in fact throughout the years, in all different colours and styles. Ahhhhh….. the memories…. I grew up with this shoe! After university, I moved to East London near Brick Lane. There, I used to see people wearing these shoes all the time - whether they were on a night out or going to work in the morning. The Classic always came BACK into fashion - though in my opinion, it should have never left. This was the inspiration for the elements used throughout the animation: the bricks, neon and the sound track were all inspired from memories of hanging out in East London (mostly on nights out, of course). I almost wanted to tease the viewer with the dark silhouette and then hit them with the impact when the neon and bricks form together into a final composition. I created this animation using Cinema 4D (Octane Renderer) for the 3D, Adobe After Effects for the colour correction, compositing and logo animation, and Premier Pro for the video editing and sound.

Project Roles
Motion Designer
Oliver Keane Limited
2D, 3D, Adobe Illustrator, Adobe Photoshop, Adobe Premiere Pro, After Effects, Cinema 4D
3D Animations, Advertising, Shoe Designs
Project Industries
Advertising, Fashion