In this viral campaign we took Diesel’s long-standing and ironic brand line, FOR SUCCESSFUL LIVING, and simply applied it to underwear. Poking fun at the notion that underwear is just for being sexy, these films suggest some other instances that are appropriate to wear them. The videos received over 2 Million views in the early days of YouTube.
- Project Roles
- Art Director, Copywriter, Creative Director, Director
- Art Direction, Commercial, Content, Copywriting, Creative Direction, Digital, Fashion, Filmmaking, Low Budget, Retro, Social, Videography
- Brand Films, Branded Content, Commercials - Video, Social Media Content, Viral Films
- Project Industries