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DIESEL UNDERWEAR

In this viral campaign we took Diesel’s long-standing and ironic brand line, FOR SUCCESSFUL LIVING, and simply applied it to underwear. Poking fun at the notion that underwear is just for being sexy, these films suggest some other instances that are appropriate to wear them. The videos received over 2 Million views in the early days of YouTube.

Project Roles
Art Director, Copywriter, Creative Director, Director
Company
Diesel
Skills
Art Direction, Commercial, Content, Copywriting, Creative Direction, Digital, Fashion, Filmmaking, Low Budget, Retro, Social, Videography
Media
Brand Films, Branded Content, Commercials - Video, Social Media Content, Viral Films
Project Industries
Fashion
DIESEL UNDERWEAR