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Monterey Bay Aquarium

"Share The Love" Integrated Campaign Visiting Monterey Bay Aquarium is a fun and wonderful experience for people of all ages. The campaign "Share The Love" is to credit that spirit of wonderment you get at the aquarium and extend the spirit to the community. In addition to broadcast TV and out-of-home creatives, we launched a microsite to share all the fun things people can do in Monterey besides going to the aquarium. We also built a mobile game truck that drove around the Bay area for people to play a game, where they can access and navigate it through their phone. The goal of the game is to encounter all the animals found at Monterey Bay Aquarium, receive badges for each animal you meet, and share it with your friends and family on facebook. The truck was featured on KRON4 news. Other deliverables include digital banner ads, kiss cam at the AT&T Park, and posters and swags that I've designed to support the campaign.

Project Roles
Art Director
Engine Company 1
Art Direction, Design, Digital, Integrated, Interactive, Outdoor, Print, Visual Development
Advertising, Art, Billboards, Commercials - Video, Events, Microsites, Social Media Content
Project Industries
Monterey Bay Aquarium
Monterey Bay Aquarium
Monterey Bay Aquarium
Monterey Bay Aquarium