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"Holiday Silver Singers" Experiential Campaign; Online Holiday Video Nordstrom brought the silver holiday festivity to San Francisco. We designed a gigantic and iconic Nordstrom Silver Box in the middle of downtown San Francisco, and transformed it into a karaoke booth for any passerby wishing to participate in a sing-a-long to holiday classic "Baby, It's Cold Outside." Branded as "Silver Singers," the volunteer singers were each filmed as they sang to the tune. Afterwards we produced a video that amassed all the highlights from the karaoke sessions, and released it digitally throughout the holiday season starting from November on major online media platforms such as Pandora, Instagram, Hulu and many more. As a lead art director for this work, I am extremely proud to have been involved as this was the first experiential campaign in my career.

Project Roles
Art Director
Art Direction, Conceptual, Design, Experiential, Visual Development
Social Media Content
Project Industries