Cirque Du Soleil
Cirque Du Soleil is one of the most tranformative brands in live entertainment, and their mission was to bring the spectacular brand essence to life beyond the shows. Through strategic categories, they wanted consumers to enjoy the world and spirit of the brand through colorful and whimsical lifestyle products.
The final result was an all-encompassing brand book a.k.a. a brand bible. The brand book included brand architecture, category development strategy, look book with a library of brand patterns and a style guide developed specifically for product.
- Project Roles
- Art Director
- Cirque Du Soleil
- Art Direction, Textiles, Type Design
- Brand Guidelines, Product Designs
- Project Industries