Carl's Jr.'s "The Purge"
Carl's Jr recently created an entirely new brand identity that attempted to sever ties with the "girls and bikinis" look and feel of their past. They decided to celebrate that rebrand by literally blowing up remnants of their bikini clad past- in public, live streamed on Twitch TV.
I was both agency producer on this experiential activation, in addition to being the set designer and art department for the interstitial films used as cut aways during the live air production.
- Project Roles
- Producer, Set Designer
- Carl's Jr
- Producing, Project Management, SketchUp
- Project Industries