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L.A. Original

LA Original, a pilot program of the Mayor's Fund for Los Angeles, was developed to celebrate LA as the creative capital of the world. LA Original provides a platform to showcase LA's diverse makers and promote locally designed, assembled, or manufactured goods through a line of LA-branded products from across Los Angeles - with proceeds supporting creative entrepreneur programs. Design work included brand & product strategy, creative direction for collection development, product design, website design and retail art direction.

Project Roles
Creative Director, Strategist
Company
L.A. Original
Skills
Brand Strategy, Creative Direction
Media
Product Designs, Products - Physical, Retail Designs, Social Media Content, Websites
Project Industries
Lifestyle
L.A. Original
L.A. Original
L.A. Original
L.A. Original
L.A. Original
L.A. Original
L.A. Original