LA Original, a pilot program of the Mayor's Fund for Los Angeles, was developed to celebrate LA as the creative capital of the world. LA Original provides a platform to showcase LA's diverse makers and promote locally designed, assembled, or manufactured goods through a line of LA-branded products from across Los Angeles - with proceeds supporting creative entrepreneur programs.
Design work included brand & product strategy, creative direction for collection development, product design, website design and retail art direction.
- Project Roles
- Creative Director, Strategist
- L.A. Original
- Brand Strategy, Creative Direction
- Product Designs, Products - Physical, Retail Designs, Social Media Content, Websites
- Project Industries