LuMee SP18 Campaign
The spring campaign objective was to build brand awareness and introduce new audiences to LuMee.
The campaign assets included brand imagery and videos that introduce new audiences to the LuMee product capabilities, and through festival-inspired creative moments, showcase how everything is better and brighter with LuMee. Design work included campaign strategy, creative direction and social media strategy.
- Project Roles
- Creative Director
- Creative Direction, Creative Strategy
- Social Media Content
- Project Industries
- Fashion, Lifestyle