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My Vice

The addiction crisis is terrifying, and many addicts don't realize how much affects not just them but their families, friends and surroundings. My vice was a campaign focused in all this people that are important to the addict, and how their addiction has changed their life. After realizing how having the wrong vice doesn't just change your life but others, we introduce a road to recovery, where past addicts talk about their new vice. Their passion. From art, sports, religion. So What's your vice?

Project Roles
Art Director
Skills
Creative Strategy, Design, Producing, Videography
Media
Advertising
Project Industries
Advertising
My Vice