A Giant Story
Most of the world had no idea that Intuit makes QuickBooks, TurboTax and Mint. To solve this, we created the Intuit Giant - a metaphor for all of Intuit’s sub brands and the star of their first advertising campaign. We launched the campaign Super Bowl weekend with a :15 spot and followed up with a heartwarming 4 minute animated film. The spot garnered over 21 million views on YouTube and continues to be the animated face of the brand.
- Project Roles
- Art Director
- Art Direction, Conceptual, Design
- Social Media Content, Visual Designs
- Project Industries