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A Giant Story

Most of the world had no idea that Intuit makes QuickBooks, TurboTax and Mint. To solve this, we created the Intuit Giant - a metaphor for all of Intuit’s sub brands and the star of their first advertising campaign. We launched the campaign Super Bowl weekend with a :15 spot and followed up with a heartwarming 4 minute animated film. The spot garnered over 21 million views on YouTube and continues to be the animated face of the brand.

Project Roles
Art Director
Company
Phenomenon
Skills
Art Direction, Conceptual, Design
Media
Social Media Content, Visual Designs
Project Industries
Advertising
A Giant Story
A Giant Story
A Giant Story