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HTC ONE Skatepark at Selfridges

We were challenged to design and build a skatepark that excites, stimulates and enriches all those who enter and deliver a 12x return on value through online exposure and PR. As part of Selfridges’ Board Games promotion, we conceived and built a skate park themed on iconic London skate spots, sponsored by HTC One, to coincide with the launch of the tech giant’s M8 smartphone. The project gave Selfridges and HTC One a unique attraction, high profile media coverage plus content and activations to engage their target audience. Meanwhile, the skate community benefited from an entirely free world-class indoor skate park in the centre of London. Proceedings started with an opening party well-attended by skate, fashion and media industry big hitters. This was followed by three weeks of free public use of the facility, free coaching sessions and a program of events, content and activations.

Project Roles
Content Strategist
Company
Factory Media
Skills
Content Management, Content Strategy, Marketing Strategy
Media
Events
Project Industries
Technology
HTC ONE Skatepark at Selfridges
Collaborators