HTC ONE Skatepark at Selfridges
We were challenged to design and build a skatepark that excites, stimulates and enriches all those who enter and deliver a 12x return on value through online exposure and PR.
As part of Selfridges’ Board Games promotion, we conceived and built a skate park themed on iconic London skate spots, sponsored by HTC One, to coincide with the launch of the tech giant’s M8 smartphone.
The project gave Selfridges and HTC One a unique attraction, high profile media coverage plus content and activations to engage their target audience.
Meanwhile, the skate community benefited from an entirely free world-class indoor skate park in the centre of London. Proceedings started with an opening party well-attended by skate, fashion and media industry big hitters. This was followed by three weeks of free public use of the facility, free coaching sessions and a program of events, content and activations.
- Project Roles
- Content Strategist
- Factory Media
- Content Management, Content Strategy, Marketing Strategy
- Project Industries