On TV, gold mining is made to look easy. Yukon Gold Rush shows the real side of it. We wanted to make fun of how easy gold mining could be.
My role was conceptual. I was responsible for the art direction and the digital portion of the project which unfortunately didn't come to life due to budget restrictions.
- Project Roles
- Art Director
- Art Direction, Conceptual
- Billboards, Commercials - Broadcast, GIFs
- Project Industries