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Bruised Ink DM (Concept)

A direct mail campaign to educate parents on the severity of child abuse. Not all parents understand what abuse really is, and commit acts while frustrated because they don't know their own strength. A touch-sensitive direct mailer creates unintended bruises when handled. Heat sensitive ink leaves bruises on a child's face when touched.

Project Roles
Art Director, Designer
Company
Boost
Skills
Adobe Photoshop, Art Direction, Design, Storyboarding
Media
Prototypes, Storyboards
Project Industries
Education
Bruised Ink DM (Concept)
Bruised Ink DM (Concept)
Bruised Ink DM (Concept)
Bruised Ink DM (Concept)