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BMW | Concept 101

Those who buy this bike don’t live a basic life. They live a stylized life. However, many are eager to escape the city, taking refuge in the simplicity of small towns. Although they choose to leave the glamour of the city behind, they still bring a hint of it with them. I wanted the piece to be a melding of rustic craftsmanship with modern standards and finesse. A rich color palette and stylized lighting created a high end cinematic experience that would cater to this audience.

Project Roles
Director
Company
BMW
Skills
Commercial
Media
Advertising
Project Industries
Automotive
BMW | Concept 101
Collaborators