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GM School

How do you prove the power of data to NBA fans? You partner with the NBA to create a full-on reality show. GM School, which aired on NBA TV during prime time, followed four stat-savvy fans as they battled for a chance to score a job in the NBA. The contestants competed in challenges designed to test their basketball analytics skills as they tried to impress the judges: Hall of Famer Kevin McHale, Former Cavaliers GM David Griffin and Head of NBA Basketball Strategy and Analytics Evan Wasch.

Project Roles
Art Director, Creative Director
Art Direction, Design, Scripting
Branded Content, Television
Project Industries
Advertising, Entertainment
GM School