How do you prove the power of data to NBA fans? You partner with the NBA to create a full-on reality show.
GM School, which aired on NBA TV during prime time, followed four stat-savvy fans as they battled for a chance to score a job in the NBA.
The contestants competed in challenges designed to test their basketball analytics skills as they tried to impress the judges: Hall of Famer Kevin McHale, Former Cavaliers GM David Griffin and Head of NBA Basketball Strategy and Analytics Evan Wasch.
- Project Roles
- Art Director, Creative Director
- Art Direction, Design, Scripting
- Branded Content, Television
- Project Industries
- Advertising, Entertainment