Checkers - Fast Foodie Reviews
There are those who eat fast food with the same love and attention as a foodie who dines on organic kale at a farm-to-table, five-star restaurant.
And no brand in QSR was taking them seriously or talking to them in a way that respected their passion for food.
They are Fast Foodies - the connoisseurs of the drive-thru. And because gourmet is subjective, we put real Fast Foodies on camera to tell the world why Checkers & Rally's is worthy of extending your pinky.
- Project Roles
- Brand Strategy, Creative Strategy, Ethnographic Research, Research
- Advertising, Briefs, Commercials - Broadcast, Commercials - Video, Social Media Content, Television
- Project Industries