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Checkers - Fast Foodie Reviews

There are those who eat fast food with the same love and attention as a foodie who dines on organic kale at a farm-to-table, five-star restaurant. And no brand in QSR was taking them seriously or talking to them in a way that respected their passion for food. They are Fast Foodies - the connoisseurs of the drive-thru. And because gourmet is subjective, we put real Fast Foodies on camera to tell the world why Checkers & Rally's is worthy of extending your pinky.

Project Roles
Strategist
Company
Checkers
Skills
Brand Strategy, Creative Strategy, Ethnographic Research, Research
Media
Advertising, Briefs, Commercials - Broadcast, Commercials - Video, Social Media Content, Television
Project Industries
Restaurant
Checkers - Fast Foodie Reviews