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Coke Zero Sugar - Brand Relaunch

People are drinking less soft drinks in favor of waters and teas. But consumers don't trust brands that just say they're delicious, because in this category, being delicious is a table stake. On matters of taste, your brain can deceive you. But your tongue is ruthlessly unbiased. Your tongue is a sociopath. We can't just tell people they'll like Coke Zero Sugar. They have to taste it to believe it.

Project Roles
Strategist
Company
Coca-Cola
Skills
Creative Strategy
Media
Advertising, Billboards, Commercials - Video, Briefs, Commercials - Broadcast, Television
Project Industries
Packaged Goods
Coke Zero Sugar - Brand Relaunch