Coke Zero Sugar - Brand Relaunch
People are drinking less soft drinks in favor of waters and teas. But consumers don't trust brands that just say they're delicious, because in this category, being delicious is a table stake. On matters of taste, your brain can deceive you. But your tongue is ruthlessly unbiased. Your tongue is a sociopath. We can't just tell people they'll like Coke Zero Sugar. They have to taste it to believe it.
- Project Roles
- Creative Strategy
- Advertising, Billboards, Commercials - Video, Briefs, Commercials - Broadcast, Television
- Project Industries
- Packaged Goods