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Samsung Penalty Kick

The Penalty Kick is an interactive kicking game that connects the latest Samsung GS6 Edge to the most iconic advertising space in the world, Piccadilly Circus. Players are given 3 attempts to score penalty kick points and rise to the top of the leaderboard to claim bragging rights as the tournament’s best kicker. A feat made more difficult by fluctuating wind and weather conditions, and having to adjust the trajectory and strength of each kick.

Project Roles
Copywriter
Company
Cheil
Skills
Conceptual, Copywriting
Media
Billboards, Games - Mobile
Project Industries
Advertising
Samsung Penalty Kick
Samsung Penalty Kick
Samsung Penalty Kick
Samsung Penalty Kick