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Feel the Kabam

Kabam, a mobile gaming company, needed a brand refresh that gamers could connect to. After analyzing people while they played, we discovered they all experienced the same range of emotions. Calm, frustration, anticipation, rage, triumph and joy, so we used these as the foundation for our new brand.

Project Roles
Copywriter
Company
Cossette
Skills
Conceptual, Copywriting
Media
Brand Films
Project Industries
Advertising
Feel the Kabam