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The Midnight Sun Stream

The midnight sun is a natural phenomenon around the Arctic Circle when the sun never quite sets. To bring some of this magic to Vancouver, we streamed images of Yukon's midnight sun during its brightest two weeks between 10:30 pm and 1:30 am, live on digital billboards across Vancouver—lighting up the sky in the dead of night.

Project Roles
Copywriter
Company
Cossette
Skills
Conceptual, Copywriting
Media
Billboards
Project Industries
Advertising
The Midnight Sun Stream