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American Express Experience at All-Star 2018

All-Star Weekend is a celebration of more than just basketball. It’s where art, tech, and of course the culture of basketball intersect. So, we deconstructed basketball, so fans could see and feel basketball in a new, yet familiar way – part interactive hoops museum, part Instagram paradise.

Project Roles
Copywriter
Company
Momentum Worldwide
Skills
Conceptual, Copywriting, Experiential
Media
Advertising, Branded Content, Case Study Videos, Events, Interactive Installations
Project Industries
Advertising, Entertainment, Sports
American Express Experience at All-Star 2018
American Express Experience at All-Star 2018
American Express Experience at All-Star 2018
American Express Experience at All-Star 2018
American Express Experience at All-Star 2018
American Express Experience at All-Star 2018
American Express Experience at All-Star 2018
American Express Experience at All-Star 2018
American Express Experience at All-Star 2018
Collaborators