American Express Experience at All-Star 2018
All-Star Weekend is a celebration of more than just basketball. It’s where art, tech, and of course the culture of basketball intersect. So, we deconstructed basketball, so fans could see and feel basketball in a new, yet familiar way – part interactive hoops museum, part Instagram paradise.
- Project Roles
- Momentum Worldwide
- Conceptual, Copywriting, Experiential
- Advertising, Branded Content, Case Study Videos, Events, Interactive Installations
- Project Industries
- Advertising, Entertainment, Sports