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Family Legacy

Life Insurance serves policy owners and their families in their most difficult moments—offering financial continuity, support, and permanence. New York Life’s ambition is to deepen their relationship with policy owners and families by being there for all of life’s milestones, connecting on a more emotional level, and engaging their everyday lives. It’s hard to reflect, plan, and talk openly about legacy. We tend to avoid it unless faced with a moment of crisis. In doing so, we miss an important moment of connection between generations. Today, financial legacy is separated from softer, emotional non-financial legacy—but we should consider them in tandem. New York Life partnered with Redscout to explore and design an ecosystem that helps families build non-financial legacies in a manner that is approachable, social and emotional. We wanted to understand the full potential of asking families to share legacy using prompts and activities. Would it awaken them to new truths about their family? And would it be fun? The results we got were more powerful than we expected. We heard about unexpected career paths, pet peeves, and formative mistakes. We saw families consider new ways of doing things, confront tough questions and let loose.

Project Roles
Designer, Strategist
Design Strategy, Information Architecture
Product Designs
Project Industries
Family Legacy