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Lens Crafters Accufit commercial

Anyone who catches a bus has experienced the feeling of someone reading over their shoulder. But what if the onlooker is five rows away and wearing glasses? We used this set-up to introduce the new Accufit measurement system from LensCrafters and promise of exceptional vision.

Project Roles
Art Director, Creative Director
Publicis New York
Art Direction, Conceptual, Creative Direction
Commercials - Broadcast
Project Industries
Advertising, Retail