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Tumi integrated retail campaign

When we pitched Tumi, they were an American luggage maker that wanted to expand globally. We built a lifestyle brand based on the idea that where you are going says a lot about who you are. The "Where Next" campaign was utilized in print, OOH, in-store, catalogs, digital, e-commerce and events. We also developed new branding elements in partnership with Tumi for high-end product lines.

Project Roles
Art Director, Creative Director, Designer
Company
Publicis New York
Skills
Art Direction, Creative Direction, Design, Management of Teams 1-10
Media
Billboards, E-commerce Platforms, HTML 5 Banners, Magazines, Packaging, Retail Designs, Websites, Window Displays
Project Industries
Advertising, Lifestyle, Luxury
Tumi integrated retail campaign
Tumi integrated retail campaign
Tumi integrated retail campaign
Tumi integrated retail campaign
Tumi integrated retail campaign
Tumi integrated retail campaign
Tumi integrated retail campaign