Miralax integrated campaign
We won the Miralax account by creating work that was unlike the typical, negative laxative advertising. The optimistic "Don't Wait To Feel Great" campaign launched with TV, print and a revamp of the miralax.com website.
As a philanthropic extension, MiraLAX partnered with water.org in a digital campaign to help women in developing countries get access to clean drinking water.
- Project Roles
- Art Director, Creative Director, Designer
- Publicis New York
- Adobe InDesign, Adobe Photoshop, Art Direction, Conceptual, Creative Direction, Management of Teams 1-10
- Commercials - Broadcast, Commercials - Video, HTML 5 Banners, Websites
- Project Industries
- Advertising, Health/Pharma