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Fructis anti-dandruff shampoo launch campaign

Garnier Fructis was launching a new range of Anti-Dandruff shampoos and needed to convince young men to reconsider their current choice of dandruff treatment. We created the "There's A Better Way" campaign which featured guys whose bizarre methods of dealing with dandruff kept getting in the way of their search for love and approval.

Project Roles
Art Director, Creative Director
Publicis New York
Art Direction, Conceptual, Creative Direction, Design
Branded Content, Commercials - Broadcast, Commercials - Video
Project Industries
Advertising, Beauty, Packaged Goods