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Lincoln - Dogs of Paradise

Holidays should be a time for giving and reminding people about what matters most. With brands saturating communications with sales messaging, there’s the potential to differentiate Lincoln and do something with a bit more soul, authenticity and put our empathetic ethos into practice. Capitalizing on a popular internet meme featuring owners being reunited with their pets, we took this opportunity to create a heartwarming campaign which reminds everyone of what the holiday season is all about. We crafted an integrated 360 campaign which consisted of an emotionally charged broadcast spot, a thumb stopping social montage film and a philanthropic initiative with insta-famous Dog Photographer '@thedogist’ to help reunite the people of California separated from their dogs due to the worst wildfires in US history.

Project Roles
Content Producer, Content Strategist, Copywriter, Creative Director
Company
Lincoln
Skills
Content Strategy, Copywriting, Creative Direction, Creative Research
Media
Brand Films, Commercials - Broadcast, Social Media Content
Project Industries
Automotive, B2B, Luxury
Lincoln - Dogs of Paradise