Lincoln - Dogs of Paradise
Holidays should be a time for giving and reminding people about what matters most. With brands saturating communications with sales messaging, there’s the potential to differentiate Lincoln and do something with a bit more soul, authenticity and put our empathetic ethos into practice.
Capitalizing on a popular internet meme featuring owners being reunited with their pets, we took this opportunity to create a heartwarming campaign which reminds everyone of what the holiday season is all about. We crafted an integrated 360 campaign which consisted of an emotionally charged broadcast spot, a thumb stopping social montage film and a philanthropic initiative with insta-famous Dog Photographer '@thedogist’ to help reunite the people of California separated from their dogs due to the worst wildfires in US history.
- Project Roles
- Content Producer, Content Strategist, Copywriter, Creative Director
- Content Strategy, Copywriting, Creative Direction, Creative Research
- Brand Films, Commercials - Broadcast, Social Media Content
- Project Industries
- Automotive, B2B, Luxury