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Lifestyle

Lifestyle's Dubai Mall-based store was transformed from a store that sells lifestyle products into the lifestyle brand. The brand was repositioned for a modern consumer through a fresh concept, omnichannel experience, and a revitalised store design. The in-store graphics and identity were refined, developing a strong visual language with personality that can be felt throughout the store. Angled lightboxes on the perimeter aid navigation and a distinction between departments are highlighted by the introduction of lifestyle patterns that relate to the each department’s aesthetic, for instance, brush-inspired patterns signal the beauty department and mist and spray patterns represent the fragrance department.

Project Roles
Designer
Company
Dalziel & Pow
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Brand Strategy, Design
Media
Brand Identity, Branding, Environmental Design, Logos, Mood Boards, Packaging, Patterns, Presentations, Retail Designs, Typography
Project Industries
Lifestyle
Lifestyle
Lifestyle
Lifestyle
Lifestyle