Lifestyle's Dubai Mall-based store was transformed from a store that sells lifestyle products into the lifestyle brand. The brand was repositioned for a modern consumer through a fresh concept, omnichannel experience, and a revitalised store design. The in-store graphics and identity were refined, developing a strong visual language with personality that can be felt throughout the store. Angled lightboxes on the perimeter aid navigation and a distinction between departments are highlighted by the introduction of lifestyle patterns that relate to the each department’s aesthetic, for instance, brush-inspired patterns signal the beauty department and mist and spray patterns represent the fragrance department.
- Project Roles
- Dalziel & Pow
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Brand Strategy, Design
- Brand Identity, Branding, Environmental Design, Logos, Mood Boards, Packaging, Patterns, Presentations, Retail Designs, Typography
- Project Industries