We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
ClassPass Rebrand

From its launch in 2010 to 2018, when I joined the team, ClassPass’s offerings expanded and evolved to include not just fitness but also wellness. They needed a brand that would be more inclusive and representative. My role as lead designer was to create a new and memorable logo, an eye catching color palette, and a robust type system for the brand. It was named one of AdWeek’s Biggest Brand Revamps of 2018. Creative Director: Greg Hathaway Animatio: Jane Mcdonough

Project Roles
Designer, UI Designer
Company
ClassPass
Skills
Adobe Illustrator, Adobe Photoshop, Figma
Media
Brand Guidelines, Brand Identity, Branding, UI Design
Project Industries
Technology
ClassPass Rebrand
ClassPass Rebrand
ClassPass Rebrand
ClassPass Rebrand
ClassPass Rebrand