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The Rock x Siri: Dominate the Day

Every superhero needs a sidekick. We came up with the idea of having Siri help the world's busiest star get even more done in a day. The short film received over 250 million views, making it one of the most watched ads on YouTube in 2017, and the most watched Apple ad. Ever. Awards: Cannes Lions - Social & Influencer - Bronze Global Effies 2018 - Gold Webby People's Voice Award 2018

Project Roles
Copywriter
Company
TBWA\Media Arts Lab
Skills
Copywriting
Media
Branded Content