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Social - National Association of Realtors

When the National Association of REALTORS first came on as a client, they didn't have any consumer facing social media accounts. So we created a few — Twitter, Facebook and Instagram, to be exact — and we flooded these channels with content that disrupted, educated and informed current and potential home buyers. Over time, we didn't just position REALTORS as an online resource for buying & selling; we aimed to make them a go-to brand for all things home and insert the brand into existing social conversations. Examples of this social work can be found at my website — lizbreen.com.

Project Roles
Arnold Worldwide
Copywriting, Social, Social Media Strategy
Social Media Content, Social Media Copy
Project Industries
Social - National Association of Realtors