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Image Spot - NBC10 Boston

NBC10 was new to the Boston market and wanted an image spot that would immediately distinguish them from their competitors. They wanted something that felt real, emotional and not "not news-y" while still emphasizing their call number — 10.

Project Roles
Copywriter, Creative Director
Viewpoint Creative
Creative Strategy, Scripting, Creative Direction
Commercials - Broadcast
Project Industries
Advertising, Entertainment