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Smile With Strength- Colgate Enamel Toothpaste

Traditional conversations around enamel repair tend to target a consumer already suffering from enamel loss. We expanded our sights, targeting a broader, health-conscious and empowered demographic, promoting our product as part of their total body routine. It's about keeping your whole body strong inside and out.

Project Roles
Art Director
Company
VMLY&R
Skills
Art Direction
Media
Commercials - Broadcast
Project Industries
Beauty, Lifestyle, Packaged Goods
Smile With Strength- Colgate Enamel Toothpaste