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For The Web

The web is far from world wide. Only half the population can get online. Tim Berners-Lee’s Web Foundation is on a mission to change that. To mark the thirtieth anniversary of the web, they asked us to run an impactful ad in the FT to raise awareness of digital inequality, and encourage people to sign their Contract for the Web. Tim Berners-Lee, the inventor of the web, even tweeted a pic of himself reading our ad on the day. Insane.

Project Roles
Copywriter, Creative Director, Strategist
Web Foundation
Advertising, Magazines
Project Industries
Advertising, Technology
For The Web
For The Web